UK adult drinking behaviours and attitudes
01 de Fevereiro de 2018
1 Executive summary
Drinkaware works to reduce alcohol-related harm in the UK. To inform decisions over where and how to focus its work for maximum impact, Drinkaware utilises a range of research and evidence. This report is intended to contribute to Drinkaware’s evidence base.
YouGov was commissioned by Drinkaware to conduct a survey of UK adults covering drinking behaviour, drinking occasions and motivations, harmful drinking behaviour, and moderation techniques. Additionally the survey explored some wider health and lifestyle areas such as diet, exercise and smoking. The research has also been used to segment adult drinkers in the UK into distinct clusters according to their behaviour and attitudes, to help Drinkaware to tailor messages and campaigns aimed at reducing harmful drinking.
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